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What you will be doing:
We are an independent, locally based, full-service digital marketing agency established in 2002. We always strive to be a game-changer in the marketing industry, contribute our expertise, create a thoughtful exchange of ideas, discover new techniques and strategies, and promote excellence regarding performance. At Optimind, our diverse team of developers and digital marketers works together to help local & foreign brands build a more substantial presence in their communities.
Our work requires passion and meaningful outcomes. We value collaboration and knowledge exchange. We are awaiting your resume.
Job Summary
We are looking for a detail-oriented and analytical Google Ads Specialist to support the planning, execution, monitoring, and optimization of paid advertising campaigns across Google platforms.
This role is ideal for someone who is highly observant, data-driven, and process-oriented, and who can identify trends, inconsistencies, and performance patterns before they become costly issues.
Key Responsibilities
Assist in the setup, monitoring, and optimization of Google Ads campaigns
Review campaign settings, budgets, targeting, bidding, and ad assets for accuracy before launch
Monitor daily campaign performance and identify unusual spending patterns or anomalies
Analyze campaign metrics, including CTR, CPC, CPA, ROAS, conversions, and engagement trends
Prepare performance reports and insights for internal teams and clients
Ensure campaigns comply with company standards and client objectives
Follow quality assurance (QA) and verification procedures before implementing campaign changes
Escalate concerns, irregularities, or potential risks immediately to supervisors
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Requirements
Qualifications
Degree in Marketing, Business, Mathematics, Statistics, Economics, Computer Science, Engineering, Information Technology, Data Analytics, or related fields
Fresh graduates are welcome to apply, or anyone with equivalent experience
Basic knowledge of Google Ads, SEO, or digital marketing is a plus
Experience with Microsoft Excel or Google Sheets
Familiarity with data interpretation and reporting
Google Ads Certification is an advantage, but not required
Comfortable working with numbers, data, spreadsheets, and reports
Organized and process-driven
Good written and verbal communication skills
Important Traits We Value
Analytical thinker
Keen observer
Pattern recognition ability
Detail-oriented
Careful and methodical
Double-checks work